Exclusivity
Exclusivity is a standard part of every Brightmoor delivery. This page explains exactly what that does and doesn't mean.
The core
Every list is compiled exclusively for one client. The specific ad, the identified commercial trigger and the corresponding call reason are not provided to another client after delivery.
Legal clarification: a company can run multiple ads, campaigns and separate commercial opportunities. Exclusivity therefore applies to the specific ad and commercial trigger delivered, not to unlimited exclusivity over the entire company.
In practice
Every delivered lead gets a unique, internal identifier linked to the specific ad and commercial trigger. This precisely records which opportunity has already been delivered.
Before a lead is delivered, we check whether the same combination of company, ad and trigger has already been provided to another client. If so, it is not delivered again.
A company can run multiple ads at once, or have different commercial issues at different times. Each individual opportunity is assessed separately — exclusivity applies per delivered opportunity, not automatically to all future opportunities at that same company.
Exclusivity at Brightmoor does not mean a client's competitors can never find or approach that company through their own channels. It means the specific opportunity Brightmoor researched is not sold again by Brightmoor.
Usage rights
Questions about exclusivity?
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